Editorial: Adopting New Technologies in Sports Marketing. Academic Article

authors

• Brison, Natasha
• Lee, Hyun-Woo

published proceedings

• Front Sports Act Living

altmetric score

• 0.75

author list (cited authors)

• Lee, H., Brison, N. T., Cho, H., Pyun, D. Y., & Ratten, V.

citation count

• 1

complete list of authors

• Lee, Hyun-Woo||Brison, Natasha T||Cho, Heetae||Pyun, Do Young||Ratten, Vanessa

publication date

• January 2021

publisher

• Frontiers  Publisher

published in

• Frontiers in Sports and Active Living  Journal

keywords

• Communication
• Marketing
• Media
• Sport
• Technology

PubMed Central ID

• 34778760

Digital Object Identifier (DOI)

• 10.3389/fspor.2021.777841

start page

• 777841

volume

• 3

URL

• http://dx.doi.org/10.3389/fspor.2021.777841