Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements
Academic Article
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Overview
published proceedings
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SPORT MARKETING QUARTERLY
author list (cited authors)
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Brison, N. T., Pickett, A. C., & Brown, K. M.
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Brison, Natasha T||Pickett, Andrew C||Brown, Katie M
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Research
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Athletes
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Brand Management
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Endorsements
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Product Claims
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Regulations
Identity
Digital Object Identifier (DOI)
Additional Document Info
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URL
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http://dx.doi.org/10.32731/smq.292.062020.05