Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers Academic Article

authors

• Brison, Natasha

published proceedings

• Journal of Interactive Advertising

author list (cited authors)

• Brison, N. T., & Geurin, A. N.

complete list of authors

• Brison, Natasha T||Geurin, Andrea N

publication date

• May 2021

publisher

• Taylor & Francis  Publisher

published in

• Journal of Interactive Advertising  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3504 Commercial Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1080/15252019.2021.1919251

start page

• 121

end page

• 138

volume

• 21

issue

• 2

URL

• http://dx.doi.org/10.1080/15252019.2021.1919251