Social Media in Sport Marketing Chapter uri icon

author list (cited authors)

  • Lu-Anderson, D., & Brison, N. T.

complete list of authors

  • Lu-Anderson, D||Brison, NT

editor list (cited editors)

  • Pitts, B. G., & Stotlar, D. K.

Book Title

  • Fundamentals of Sport Marketing, 4th Ed

publication date

  • January 1, 2013 11:11 AM