Social Media in Sport Marketing Chapter
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Overview
author list (cited authors)
- Lu-Anderson, D., & Brison, N. T.
complete list of authors
- Lu-Anderson, D||Brison, NT
editor list (cited editors)
- Pitts, B. G., & Stotlar, D. K.
Book Title
- Fundamentals of Sport Marketing, 4th Ed
publication date
- January 2013
publisher
- Fitness Information Technology Publisher