HR job title
- Professor
- Contact Info
- 1 979 845 0156
Bennett, Gregg Professor
Positions
My research focuses on branding, effective event marketing, sporting events, and sport marketing.
- Overview
- Publications
- Teaching
- Works By Students
- Background
- Contact
- Other
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Overview
Publications
selected publications
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academic article
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Lee, H., Chang, K., Neff, P. N., Nite, C., & Bennett, G.
(2023).
Perceived uniqueness of esports: players' hyperconnected digital playground for self-improvement. Sport in Society.
26(11), 1873-1890.
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Brown, S. M., Brison, N. T., Bennett, G., & Brown, K. M.
(2022).
Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image. International Journal of Sport Communication.
15(4), 336-344.
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Yu, B. o., Brison, N. T., & Bennett, G.
(2022).
Why do women watch esports? A social role perspective on spectating motives and points of attachment. Computers in Human Behavior.
127, 107055-107055.
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Hussain, U., Yu, B. o., Cunningham, G. B., & Bennett, G.
(2021).
"I Can be Who I Am When I Play Tekken 7": E-sports Women Participants from the Islamic Republic of Pakistan. Games and Culture: a journal of interactive media.
16(8), 978-1000.
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Sharifzadeh, Z., Brison, N. T., & Bennett, G.
(2021).
Personal branding on Instagram: an examination of Iranian professional athletes. 11(5), 556-574.
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Oshiro, K. F., Brison, N., & Bennett, G.
(2021).
Personal branding project in a sport marketing class. Journal of Hospitality, Leisure, Sports and Tourism Education.
28, 100308-100308.
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Wakefield, L., Wakefield, K., Jensen, J., & Bennett, G.
(2021).
How Name, Image and Likeness "Fit" in Sport Partnerships. Journal of Applied Sport Management.
13(2), 8-12.
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Bennett, G., Keiper, P., & Dixon, M.
(2020).
Why Can't We All Just Get Along? The Conflict between School and Club Sports in the United States. Quest.
72(1), 85-101.
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Lobpries, J., Bennett, G., & Brison, N.
(2018).
How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes. SPORT MARKETING QUARTERLY.
27(1), 5-17.
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Wakefield, L. T., & Bennett, G.
(2018).
Sports fan experience: Electronic word-of-mouth in ephemeral social media. Sport Management Review.
21(2), 147-159.
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Lobpries, J., Bennett, G., & Brison, N.
(2017).
Mary Ann to her Ginger: comparing the extended brand identity of two elite female athletes. International Journal of Sports Marketing and Sponsorship.
18(4), 347-362.
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Bennett, G.
(2017).
Building a Strong New Media Brand: The Case of TexAgs.com. SPORT MARKETING QUARTERLY.
26(3), 153-167.
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Walker, M., Hodge, C., & Bennett, G.
(2017).
The Freeloader Effect: Examining the Influence of Engagement and Attitudes in a Virtual Fan Community. SPORT MARKETING QUARTERLY.
26(3), 130-139.
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Brown, B., Bennett, G., & Ballouli, K.
(2016).
Examining the Effects of Advertisement Setting and Actor Race on African Americans' Intentions to Consume Baseball. SPORT MARKETING QUARTERLY.
25(3), 139-151.
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Kang, C., Bennett, G., & Peachey, J. W.
(2016).
Five dimensions of brand personality traits in sport. Sport Management Review.
19(4), 441-453.
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Brown, B., & Bennett, G.
(2015).
"Baseball Is Whack!": Exploring the Lack of African American Baseball Consumption. Journal of Sport and Social Issues.
39(4), 287-307.
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Ballouli, K., & Bennett, G.
(2014).
New (Sound) Waves in Sport Marketing: Do Semantic Differences in Analogous Music Impact Shopping Behaviors of Sport Consumers?. SPORT MARKETING QUARTERLY.
23(2), 59-72.
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Petrick, J. F., Bennett, G., & Tsuji, Y.
(2013).
Development of a Scale for Measuring Event Attendees' Evaluations of a Sporting Event to Determine Loyalty. Event Management: an international journal.
17(2), 97-110.
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Hutchinson, M., & Bennett, G.
(2012).
Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency. Sport Management Review.
15(4), 434-447.
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Bennett, G., Ballouli, K., & Sosa, J.
(2011).
"Sometimes Good, Sometimes not so Good": Student Satisfaction with a Sport Management Exchange Program. SMEJ / Sport Management Education Journal.
5(1), 14-29.
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Wakefield, K. L., & Bennett, G.
(2010).
AFFECTIVE INTENSITY AND SPONSOR IDENTIFICATION. 39(3), 99-111.
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Tsuji, Y., Bennett, G., & Leigh, J. H.
(2009).
Investigating Factors Affecting Brand Awareness of Virtual Advertising. Journal of Sport Management.
23(4), 511-544.
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Ferreira, M., Hall, T. K., & Bennett, G.
(2008).
Exploring Brand Positioning in a Sponsorship Context: A Correspondence Analysis of the Dew Action Sports Tour. Journal of Sport Management.
22(6), 734-761.
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Gwinner, K., & Bennett, G.
(2008).
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context. Journal of Sport Management.
22(4), 410-426.
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Dees, W., Bennett, G., & Tsuji, Y.
(2006).
Attitudes Toward Sponsorship at a State Sports Festival. Event Management: an international journal.
10(2), 89-101.
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Cianfrone, B., Bennett, G., Siders, R., & Tsuji, Y.
(2006).
Virtual advertising and brand awareness. International Journal of Sports Management and Marketing.
1(4), 289-289.
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Bennett, G., Sagas, M., Fleming, D., & Von Roenn, S.
(2005).
On being a living contradiction: the struggle of an elite intercollegiate Christian coach. Journal of Beliefs and Values: studies in religion and education.
26(3), 289-300.
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Tillman, M. D., Hass, C. J., Brunt, D., & Bennett, G. R.
(2004).
Jumping and landing techniques in elite women's volleyball. Journal of Sports Science and Medicine.
3(1), 30-36.
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Bennett, G., Henson, R. K., & Drane, D.
(2003).
Student Experiences with Service-Learning in Sport Management. Journal of Experiential Education.
26(2), 61-69.
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Bennett, G., Henson, R. K., & Zhang, J.
(2003).
Generation Ys Perceptions of the Action Sports Industry Segment. Journal of Sport Management.
17(2), 95-115.
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Zhang, J. J., Lam, E., Bennett, G., & Connaughton, D. P.
(2003).
Confirmatory Factor Analysis of the Spectator Decision-Making Inventory (SDMI). Measurement in Physical Education and Exercise Science.
7(2), 57-70.
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Drummond, J. L., McGuire, J. G., & Bennett, G.
(2002).
Student perceptions of exercise role modelling by secondary health educators. Health Education Journal.
61(1), 78-86.
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Bennett, G., & Green, F. P.
(2001).
Student Learning in the Online Environment: No Significant Difference?. Quest.
53(1), 1-13.
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Bennett, G.
(2000).
Students Participation Styles in Two University Weight Training Classes. JOURNAL OF TEACHING IN PHYSICAL EDUCATION.
19(2), 182-205.
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Bennett, G., & Maneval, M.
(1998).
Leadership Styles of Elite Dixie Youth Baseball Coaches. PERCEPTUAL AND MOTOR SKILLS.
87(3), 754-754.
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Bennett, G., & Maneval, M.
(1998).
Leadership styles of elite Dixie youth baseball coaches. PERCEPTUAL AND MOTOR SKILLS.
87(3 Pt 1), 754-754.
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Lee, H., Chang, K., Neff, P. N., Nite, C., & Bennett, G.
(2023).
Perceived uniqueness of esports: players' hyperconnected digital playground for self-improvement. Sport in Society.
26(11), 1873-1890.
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conference paper
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Brown, B. L., Cohen, A., & Bennett, G.
(2012).
Using Motivational Theories to Enhance Attendance. Research Quarterly for Exercise and Sport.
A92-A92.
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Ballouli, K., Hutchinson, M., & Bennett, G.
(2010).
Assessing the Economic Impact of a Nonprofit State Sports Festival. Research Quarterly for Exercise and Sport.
94-95.
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Brown, B. L., Cohen, A., & Bennett, G.
(2012).
Using Motivational Theories to Enhance Attendance. Research Quarterly for Exercise and Sport.
A92-A92.
Teaching
teaching activities
- SPMT334 Sport Communication Instructor
- SPMT370 Fan Behavior In Sport Instructor
- SPMT423 Mktg Aspects Of Sport Instructor
- SPMT470 App Mktg Strategies In Sport Instructor
- SPMT483 Practicum In Sport Mgmt Instructor
- SPMT483 Practicum In Sport Mgmt Instructor
- SPMT489 Sptp: Power Of Sport Instructor
- SPMT615 Sport Marketing Instructor
- SPMT617 Comm & Media In Sport Instructor
- SPMT682 Seminar In Marketing Instructor
- SPMT683 Practicum In Sport Mgmt Instructor
- SPMT684 Inter In Spt Mgmt: In-ab Instructor
- SPMT685 Directed Studies Instructor
- SPMT691 Research Instructor
- SPMT691 Research Instructor
Works By Students
chaired theses and dissertations
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Anderson, Aaron Jacob (2021-04). Place Branding: A Case Study of the Atlanta Hawks' City Edition Campaign.
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Ballouli, Khalid (2012-10). Building Sport Brands with Music: The Impact of Sport Brand Music on the Shopping Behaviors of Sport Consumers.
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Brown, Brandon Leigh (2013-08). Addressing the lack of Baseball Consumption amongst African Americans.
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Brown, Sarah M (2020-07). Let's Get Virtual: Measuring Virtual Influencer's Endorser Effectiveness.
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Dees, Windy Lynn (2009-05). Personality fit in nascar: does driver-sponsor congruence influence sponsorship effectiveness outcomes?.
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Hutchinson, Michael Daniel (2011-10). Core Values Based Brand Building: Institutional Stakeholder's Attitudes towards the Texas A&M University Brand.
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Kang, Chanho (2013-07). Dimensions of Brand Personality: A New Measure of Brand Personality in Sport.
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Lobpries, Jami Nicole (2014-08). Exploring Brand Identity Creation of Female Athletes: The Case of Jennie Finch and Cat Osterman.
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Pederson, Joseph Arthur (2016-08). It's Not What You Tweet but How You Tweet It: An Experiment of Orientation, Interactivity, and Valence in Twitter.
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Reese, Jason 1985- (2012-12). Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay-What-You-Want Pricing.
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Reese, Jason D. (2011-08). Minor League Fan Satisfaction with the Season Ticket Selling Process.
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Tsuji, Yosuke 1978- (2009-05). Brand awareness of virtual advertising in sport.
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Wakefield, Lane Taylor (2016-06). Why Do I Want to Be Your Friend? Engaging with Brands in Ephemeral Media.
Background
education and training
- Ed.D. in Health and Human Performance, Auburn University - (Auburn, Alabama, United States) 1997
- M.S. in Health and Human Performance, University of Tennessee at Knoxville - (Knoxville, Tennessee, United States) 1993
- B.S. in Education, Tennessee Technological University - (Cookeville, Tennessee, United States) 1988
awards and honors
Contact
first name
- Gregg
has last name
- Bennett
mailing address
-
Texas A&M University
Kinesiology & Sport Management
4243 TAMU
College Station, TX 77843-4243
USA
Other
In the News
- gbennett@tamu.edu