The comparative effects of gratitude and indebtedness in B2B relationships
Academic Article
-
- Overview
-
- Research
-
- Identity
-
- Additional Document Info
-
- Other
-
- View All
-
Overview
published proceedings
-
INDUSTRIAL MARKETING MANAGEMENT
author list (cited authors)
-
Mangus, S. M., Bock, D. E., Folse, J., & Jones, E.
citation count
complete list of authors
-
Mangus, Stephanie M||Bock, Dora E||Folse, Judith Anne Garretson||Jones, Eli
publication date
publisher
published in
Research
keywords
-
Buyer-seller Relationships
-
Gratitude
-
Indebtedness
Identity
Digital Object Identifier (DOI)
Additional Document Info
start page
end page
volume
Other
URL
-
http://dx.doi.org/10.1016/j.indmarman.2022.03.009