Mobile Application Stickiness Chapter uri icon

abstract

  • While mobile application use has grown substantially in the past 10 years, research suggests that the majority of mobile applications are abandoned and often deleted shortly after being downloaded. This study seeks to explore the cognitive processes behind the decision to keep applications, while seeking to identify app characteristics, usage characteristics as well as consumer characteristics which influence mobile application stickiness. Finally, this study maps the decision processes involved in application use continuation.

author list (cited authors)

  • Furner, C. P., Racherla, P., Babb, J., & Zinko, R

complete list of authors

  • Furner, Christopher P||Racherla, Pradeep||Babb, Jeffry||Zinko, Robert

editor list (cited editors)

  • Mehdi Khosrow-Pour, D.

Book Title

  • Advances in E-Business Research

publication date

  • January 1, 2018 11:11 AM