Entry into Emergent and Uncertain Product-Markets: The Role of Associative Rhetoric Academic Article

authors

• Paruchuri, Srikanth

published proceedings

• Academy of Management Journal

altmetric score

• 5.216

author list (cited authors)

• Lee, G. K., & Paruchuri, S.

citation count

• 33

complete list of authors

• Lee, Gwendolyn K||Paruchuri, Srikanth

publication date

• December 2008

publisher

• Academy of Management  Publisher

published in

• Academy of Management Journal  Journal

Digital Object Identifier (DOI)

• 10.5465/amj.2008.35732614

start page

• 1171

end page

• 1188

volume

• 51

issue

• 6

URL

• http://dx.doi.org/10.5465/amj.2008.35732614