Regional variability of price and expenditure elasitcities: The case of spaghetti sauces Academic Article uri icon


  • Using IRI Infoscan data for six brands of spaghetti sauce and employing the Rotterdam model, estimates were obtained for own-price, cross-price, and total expenditure elasticities for 43 market areas of the United States. Variability of own-price, cross-price, and expenditure elasticities across different regions was evident, particularly for the own-price elasticities. Manufacturers may use our results to conduct appropriate pricing and promotion strategies by market and region. 1997 John Wiley & Sons, Inc.

published proceedings

  • Agribusiness

author list (cited authors)

  • Seo, S., & Capps, O.

citation count

  • 7

complete list of authors

  • Seo, Seongā€Cheon||Capps, Oral

publication date

  • November 1997