Demand for fresh beef products in supermarkets: A trial with scanner data Academic Article uri icon


  • This article constitutes a trial of the use of scanner data to investigate the demand for fresh beef products (brisket, chuck, ground, loin, rib, round, and all other beef). Ownprice elasticities are negative, statistically significant, and in the elastic range. Ownadvertisement elasticities are positive and statistically significant but very inelastic. Crossprice effects and crossadvertisement effects are marginal. Seasonality is evident only for purchases of loin and all other beef. This article documents the utility of scanner data in food demand analysis. Copyright 1991 Wiley Periodicals, Inc., A Wiley Company

published proceedings

  • Agribusiness

author list (cited authors)

  • Capps, O., & Nayga, R. M.

citation count

  • 8

complete list of authors

  • Capps, Oral||Nayga, Rodolfo M

publication date

  • May 1991