Non-Profit Organization and Membership Motivation: An Exploration in the Museum Industry Academic Article uri icon

published proceedings

  • The Journal of Marketing Theory and Practice

author list (cited authors)

  • Paswan, A. K., & Troy, L. C.

citation count

  • 41

complete list of authors

  • Paswan, Audhesh K||Troy, Lisa C

publication date

  • January 2004