The Priming Effect in Task Design Research
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This paper investigated the existence of the priming effect. Two studies, a laboratory test with 157 undergraduates, and afield test of 62 government clerks, were conducted. Results of both studies demonstrated a significant presence of priming upon survey responses. © 1988, Sage Publications. All rights reserved.
author list (cited authors)
Head, T. C., Griffin, R. W., Bateman, T. S., Lohman, L., & Yates, V. L.