- It has been claimed that more efficient resource use and greater profits can result from game ranching than from cattle production in semi-arid African savannas. This paper presents the results of a survey conducted to test this claim in the Zimbabwe Midlands during 1989/90. Cattle enterprises derived revenue primarily from the sale of beef animals and wildlife enterprises from the sale of plains-game safari hunting opportunities to foreign clients. Cattle ranches in two areas with sparse wildlife produced the greatest financial profits per ha but only mixed ranches were financially profitable in four areas with abundant wildlife. In the woodland savannas of mid-Zimbabwe, this study did not support the claim that wildlife ranching generates greater profits than cattle ranching.