publication venue for
- Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy. 23:39-65. 2012
- The association between process and program advertising standardization: An illustration of U.S. multinationals operating in India. 12:67-83. 2002
- An exploratory examination of the factors influencing distributor self-perceived power in channel relationships: a seven-country study 2006