Evaluating TweetBubble with Ideation Metrics of Exploratory Browsing Conference Paper uri icon


  • We extend the Twitter interface to stimulate exploratory browsing of social media and develop a creative cognition method to establish its efficacy. Exploratory browsing is a creative process in which users seek and traverse diverse and novel information as they investigate a conceptual space. The TweetBubble browser extension extends Twitter to enable expansion of social media associations - @usernames and #hashtags - in-context, without overwriting initial content. We build on a prior metadata type system, developing new presentation semantics, which enable an integrated look and feel consistent with Twitter. We show how exploratory browsing constitutes a mini-c creative process. We use prior ideation metrics as a basis for new ideation metrics of exploratory browsing. We conducted a mixed methods crowdsourced study, with data from 54 participants, amidst the 2014 Academy Awards. Quantitative and qualitative findings validate the technique of in-context exploratory browsing interfaces for social media. Their consistency supports the validity of ideation metrics of exploratory browsing as an evaluation methodology for interactive systems designed to promote creative engagement.

name of conference

  • Proceedings of the 2015 ACM SIGCHI Conference on Creativity and Cognition

published proceedings

  • Proceedings of the 2015 ACM SIGCHI Conference on Creativity and Cognition

author list (cited authors)

  • Jain, A., Lupfer, N., Qu, Y., Linder, R., Kerne, A., & Smith, S. M.

citation count

  • 12

complete list of authors

  • Jain, Ajit||Lupfer, Nic||Qu, Yin||Linder, Rhema||Kerne, Andruid||Smith, Steven M

editor list (cited editors)

  • Maver, T., & Do, E.

publication date

  • January 2015