publication venue for
- Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination. 31:64-81. 2023
- The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations. 27:22-37. 2019
- Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. 25:50-69. 2017
- Ritualization: A Strategic Tool to Position Brands in International Markets. 25:1-24. 2017
- CrossNational Collaboration of Marketing Personnel within a Multinational: Leveraging Customer Participation for New Product Advantage. 24:1-19. 2016
- Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance. 23:64-83. 2015
- Contract Specificity, Contract Violation, and Relationship Performance in International BuyerSupplier Relationships. 23:22-40. 2015
- Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture. 22:1-20. 2014
- Business and Cultural Aspects of Psychic Distance and Complementarity of Capabilities in Export Relationships. 22:50-67. 2014
- A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations. 22:5-20. 2014
- Toward Sustainability: Public Policy Global Social Innovations for Base-of-the-Pyramid Markets, and Demarketing for a Better World. 22:1-20. 2014
- Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework. 21:57-80. 2013
- From the Editor in Chief. 16:1-3. 2008
- An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance. 15:63-93. 2007
- An Investigation of National Culture's Influence on Relationship and Knowledge Resources in Interorganizational Relationships between Japan and the United States. 14:1-32. 2006
- The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities of Multinational Corporation Subsidiaries. 13:32-53. 2005
- The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration. 12:25-45. 2004
- Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging. 11:30-47. 2003
- Executive Insights: An Intercultural Communication Model for Use in Global Interorganizational Networks. 9:87-103. 2001
- Knowledge Transfer as a Means for Relationship Development: A KazakhstanForeign International Joint Venture Illustration. 9:1-18. 2001