Marketing

VIVO's Map of Science visualization depicts the topical expertise a university, organization, or person has based on past publications loaded into VIVO. Shown here is the expertise profile of the Marketing--larger circle sizes denote more publications per topic area.

Learn more about VIVO's Map of Science visualization?

The table below summarizes the publications plotted on the Map of Science. Each row corresponds to a (sub)discipline on the map

The # of pubs. column shows how many of the publications were mapped to each (sub)discipline. This count can be fractional because some publication venues are associated with more than one (sub)discipline. Each publication in such a venue contributes fractionally to all associated (sub)disciplines according to a weighting scheme.

The % of activity column shows what proportion of the publications were mapped to each (sub)discipline.

This visualization is based on the publications we were able to 'science locate' for Marketing, and therefore it may not be fully representative of the overall publication activity for Marketing.

The publication coverage of this visualization can be improved by including more publication data in the VIVO system, and by ensuring that each publication in the VIVO system is associated with a journal that the Map of Science recognizes (based on the holdings of Thomson's ISI database and Elsevier's Scopus database). Journal names containing typos or other idiosyncrasies may need to be cleaned up before they are recognized. You may contact a VIVO system administrator if publication coverage is a concern.

Overlay and examine expertise profiles for a organization. Color coding by discipline.

Overlay and examine expertise profiles for one or more organizations. Color coding by organization.

List only (sub)disciplines whose names contain this text.

The listed organizations are children of the Marketing node in the organizational hierarchy. You may 'drill down' to see the organizations below a given sub-organization by selecting the chart icon next to a selected sub-organization's name below the graph on the right.

The # of pubs. column shows how many of the publications were mapped to each subdiscipline. This count can be fractional because some publication venues are associated with more than one subdiscipline. Each publication in such a venue contributes fractionally to all associated subdisciplines according to a weighting scheme.

The % of activity column shows what proportion of the publications were mapped to each subdiscipline.

List only organizations whose name contains this text.

Marketing

Map of Science Visualization