An introduction to an old acquaintance: using Bayesian inference in sales research

authors

• Rouziou, Maria

published proceedings

• Journal of Personal Selling and Sales Management

author list (cited authors)

• Rouziou, M., & Dugan, R.

complete list of authors

• Rouziou, Maria||Dugan, Riley

publication date

• April 2020

publisher

• Taylor & Francis  Publisher

published in

• Journal of Personal Selling and Sales Management  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context

Digital Object Identifier (DOI)

• 10.1080/08853134.2019.1680294

start page

• 114

end page

• 131

volume

• 40

issue

• 2

URL

• http://dx.doi.org/10.1080/08853134.2019.1680294