When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships
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- Overview
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- Research
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- Identity
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- Additional Document Info
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- Other
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Overview
published proceedings
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JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
author list (cited authors)
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Beeler, L., Rouziou, M., & Gyomlai, M. D.
complete list of authors
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Beeler, Lisa||Rouziou, Maria||Gyomlai, Moumita Das
publication date
publisher
published in
Research
keywords
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Brand
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Brand Attachment
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Brand Identification
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Review
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Salesperson
Identity
Digital Object Identifier (DOI)
Additional Document Info
start page
end page
volume
issue
Other
URL
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http://dx.doi.org/10.1080/08853134.2023.2252608
