On the Use of Cheap Talk in New Product Valuation Academic Article

abstract

• This study reports on the potential use of cheap talk in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.

authors

• Wu, Ximing

published proceedings

• Economics Bulletin

author list (cited authors)

• Nayga, Jr., R. M., Wu, X., & Brummett, R. G.

complete list of authors

• Nayga, Jr., Rodolfo M||Wu, Ximing||Brummett, Robert G

publication date

• May 2007

keywords

• B4
• Cheap Talk

start page

• 1

end page

• 9

volume

• 2

issue

• 1