The “Killer Application” of Revenue Management: Harrah's Cherokee Casino & Hotel
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Harrah's Cherokee Casino & Hotel is an unusual example of the use of revenue-management (RM) techniques. Typical RM installations yield revenue improvements of between 3 and 7 percent. The Harrah chain has seen 15-percent improvements, with Harrah's Cherokee Casino & Hotel as the largest beneficiary-although it does not serve alcohol or have traditional table games. In addition, the RM techniques that the Cherokee uses, such as its pricing decisions and customer-segmentation rules, are different from those used in RM applications in other industries. © 2008 INFORMS.
author list (cited authors)
Metters, R., Queenan, C., Ferguson, M., Harrison, L., Higbie, J., Ward, S., ... Duggasani, A.