Giving a little to many or a lot to a few? The returns to variety in corporate philanthropy
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STRATEGIC MANAGEMENT JOURNAL
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Seo, H., Luo, J., & Kaul, A.
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Seo, Haram||Luo, Jiao||Kaul, Aseem
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Abductive Approach
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Corporate Philanthropy
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Market For Social Goods
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Moral Hazard
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Strategic Csr
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http://dx.doi.org/10.1002/smj.3309