Kick-Starting a Strategy for Scooters Academic Article uri icon


  • This is a field-based disguised case that describes a family business decision to enter a market and the consequences of that decision. The primary issue presented in the case is: What should the family do now? This issue is one that is not unfamiliar to many small business managers and owners. The case has a difficulty level appropriate for a senior level course in small business management, entrepreneurship, strategic management, marketing, or strategic marketing and can be used to stimulate discussion in MBA classes as well.

published proceedings

  • Journal of Behavioral and Applied Management

altmetric score

  • 16.196

author list (cited authors)

  • Flint, G. D., & Koch, H. L.

citation count

  • 0

complete list of authors

  • Flint, Gerald David||Koch, Harold L

publication date

  • January 2007