Kick-Starting a Strategy for Scooters Academic Article

abstract

• This is a field-based disguised case that describes a family business decision to enter a market and the consequences of that decision. The primary issue presented in the case is: What should the family do now? This issue is one that is not unfamiliar to many small business managers and owners. The case has a difficulty level appropriate for a senior level course in small business management, entrepreneurship, strategic management, marketing, or strategic marketing and can be used to stimulate discussion in MBA classes as well.

authors

• Flint, Gerald

published proceedings

• Journal of Behavioral and Applied Management

altmetric score

• 16.196

author list (cited authors)

• Flint, G. D., & Koch, H. L.

citation count

• 0

complete list of authors

• Flint, Gerald David||Koch, Harold L

publication date

• January 2007

publisher

• Journal of Behavior and Applied Management  Publisher

published in

• Journal of Behavioral and Applied Management  Journal

keywords

• 2310:planning
• 45112:hobby, Toy, And Game Stores
• 8390:retailing Industry
• 9130:experiment/theoretical Treatment
• 9190:united States
• 9520:small Business
• Business And Economics--personnel Management
• Decision Making
• Entrepreneurship
• Family Owned Businesses
• Limited Liability Companies
• Marketing
• Retail Stores
• Scooters
• Small Business
• Strategic Management
• Studies
• United States--us

Digital Object Identifier (DOI)

• 10.21818/001c.16735

start page

• 239

end page

• 251

volume

• 8

issue

• 3

URL

• https://linkresolver.tamu.edu/tamu?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&sid=ProQ:ProQ%3Aabiglobal&atitle=Kick-Starting+a+Strategy+for+Scooters&title=Journal+of+Behavioral+and+Applied+Management&issn=19300158&date=2007