The effect of the rib angle orientation on the local heat transfer distributions and pressure drop in a square channel with two opposite in-line ribbed walls was investigated for Reynolds numbers from 15,000 to 90,000. The square channel composed of ten isolated copper sections has a length-to-hydraulic diameter ratio of 20; the rib height-to-hydraulic diameter ratio is 0.0625; the rib pitch-to-height ratio equals 10. Nine rib configurations were studied: 90 deg rib, 60 and 45 deg parallel ribs, 60 and 45 deg crossed ribs, 60 and 45 deg ∨-shaped ribs, and 60 and 45 deg ∧-shaped ribs. The results show that the 60 deg (or 45 deg) ∨-shaped rib performs better than the 60 deg (or 45 deg) parallel rib and, subsequently, better than the 60 deg (or 45 deg) crossed rib and the 90 deg rib. The ∨-shaped rib produces the highest heat transfer augmentation, while the ∧-shaped rib generates the greatest pressure drop. The crossed rib has the lowest heat transfer enhancement and the smallest pressure drop penalty.