Using Travel brochures to Target Frequent Travellers and Big-Spenders Academic Article

abstract

• Travel brochures are used throughout the industry to promote virtually all tourist destinations. This study examines how regional travellers request and use this material, specifically focusing on the relationships between brochure use and propensity to travel and travel expenditures. The results from a mail survey of 276 brochure requesters suggest that in general brochure requests are marginally related to high conversions, yet those marketing destinations can distinguish between how brochures are used and travel propensity and travel expenditures. 1993 Taylor & Francis Group, LLC.

authors

• Schuett, Michael

published proceedings

• Journal of Travel & Tourism Marketing

author list (cited authors)

• Wicks, B. E., & Schuett, M. A.

citation count

• 27

complete list of authors

• Wicks, Bruce E||Schuett, Michael A

publication date

• January 1994

publisher

• Taylor & Francis  Publisher

published in

• Journal of Travel and Tourism Marketing  Journal

Digital Object Identifier (DOI)

• 10.1300/j073v02n02_06

start page

• 77

end page

• 90

volume

• 2

issue

• 2-3

URL

• http://dx.doi.org/10.1300/j073v02n02_06