Analyzing Consumer Demand for Andean Root and Tuber Products in Peru Academic Article

abstract

• This article reports the results of a market level study that examines consumer demand, preferences and perceptions of two Andean root and tubers crops from Peru with natural functional properties. Market analysis was performed on value-added products derived from these tubers-pre-sliced and quality-guaranteed Ulluco, Purple Potato Papa Seca, and functional snacks made from both tubers. Descriptive and multivariate analyses, based on primary survey data, are performed and discussed in the paper. Copyright (c) by The Haworth Press, Inc. All rights reserved.

authors

• Cisneros-Zevallos, Luis

published proceedings

• Journal of Food Products Marketing

author list (cited authors)

• Bathrick, R., Nayga, R. M., Cisneros-Zevallos, L., Salas-Valerio, F., & Iturrizaga, S.

citation count

• 0

complete list of authors

• Bathrick, Ryan||Nayga, Rodolfo M||Cisneros-Zevallos, Luis||Salas-Valerio, Francisco||Iturrizaga, Sergio

publication date

• May 2007

publisher

• Taylor & Francis  Publisher

published in

• Journal of Food Products Marketing: innovations in food advertising, food promotion, food publicity, food sales promotion  Journal

Digital Object Identifier (DOI)

• 10.1300/j038v13n02_06

start page

• 83

end page

• 101

volume

• 13

issue

• 2

URL

• http://dx.doi.org/10.1300/j038v13n02_06