Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco Academic Article

abstract

• US exports of apples, poultry, and unmanufactured tobacco were analyzed using regression techniques to determine their responsiveness to foreign market development expenditures. It was determined that apple and tobacco exports were responsive, while poultry exports were not. Marginal returns to an additional dollar of export promotion for apples and tobacco were $60 and 31, respectively. Results indicated that response to poultry promotion was not different from zero. This is likely due to aggregation of data which does not permit isolating impacts of specific promotional efforts. Copyright 1986 Wiley Periodicals, Inc., A Wiley Company

authors

• Rosson, C. Parr

published proceedings

• Agribusiness

author list (cited authors)

• Rosson, C. P., Hammig, M. D., & Jones, J. W.

citation count

• 16

complete list of authors

• Rosson, CP||Hammig, MD||Jones, JW

publication date

• January 1986

publisher

• Wiley  Publisher

published in

• Agribusiness  Journal

keywords

• 3 Good Health And Well Being
• 38 Economics
• 3801 Applied Economics
• Cancer
• Prevention
• Tobacco
• Tobacco Smoke And Health

Digital Object Identifier (DOI)

• 10.1002/1520-6297(198621)2:1<33::aid-agr2720020104>3.0.co;2-j

start page

• 33

end page

• 42

volume

• 2

issue

• 1

URL

• http://dx.doi.org/10.1002/1520-6297(198621)2:1%3C33::aid-agr2720020104%3E3.0.co;2-j

user-defined tag

• 3 Good Health and Well-Being