Further explorations of post-crisis communication: Effects of media and response strategies on perceptions and intentions Academic Article uri icon


  • Crisis communication represents a rapidly growing body of research and is seeing an increased use of experimental methods. However, the experiments have relied exclusively on print stimuli resulting in little knowledge of channel effects on crisis communication. This study evaluates the effects of different response strategies and media channels on respondents exposed to a crisis. The study used a 2 (crisis response: sympathy and compassion) 2 (media: print and video) design. We selected two similar response strategies that could differ in terms of the additional cues provided by video. Results revealed virtually no meaningful difference between the use of video versus print or sympathy versus compensation. 2008 Elsevier Inc. All rights reserved.

published proceedings

  • Public Relations Review

altmetric score

  • 3

author list (cited authors)

  • Coombs, W. T., & Holladay, S. J.

citation count

  • 138

complete list of authors

  • Coombs, W Timothy||Holladay, Sherry J

publication date

  • January 2009