An exploration of the effects of victim visuals on perceptions and reactions to crisis events Academic Article uri icon


  • How news media and organizations use visual images in reports of crisis events remains relatively unexplored in spite of possible effects on perceptions of crisis responsibility and reputation. This study assessed the impact of visual condition (no visual, neutral visual, and victim visual) in two product harm crisis scenarios. Results revealed minimal effects for victim visuals. Implications for future research on visual elements and crisis communication are presented. 2011 Elsevier Inc.

published proceedings

  • Public Relations Review

altmetric score

  • 0.5

author list (cited authors)

  • Coombs, W. T., & Holladay, S. J.

citation count

  • 32

complete list of authors

  • Coombs, W Timothy||Holladay, Sherry J

publication date

  • January 2011