Communicating Visions Academic Article uri icon


  • The concept of charismatic leadership has emerged as a central concern in leadership research. This investigation examines the impact of delivery on perceptions of leader charisma. Respondents were exposed to a supervisor presenting a charismatic message in either a weak or strong delivery condition. The results indicate that delivery does make a difference in evaluations of leader charisma. The concept of communicator style is offered as a way to interpret the findings.

published proceedings

  • Management Communication Quarterly

author list (cited authors)

  • Holladay, S. J., & Coombs, W. T.

citation count

  • 98

complete list of authors

  • Holladay, Sherry J||Coombs, W Timothy

publication date

  • May 1993