Mobile computing: a user study on hedonic/utilitarian mobile device usage

abstract

• Intrinsic motivators of technology beliefs have received scant attention in the technology acceptance literature despite indications of their efficacy. This study uses the framework of TAM to explore the effect of intrinsic variables on technology beliefs and user behavior. Specifically, we examine the effect of cognitive absorption and playfulness on user beliefs including perceived enjoyment and perceived usefulness within the context of mobile devices. Moreover, we manipulate the hedonic and utilitarian purpose of the mobile device to determine how the nature of the device influences user beliefs. Findings indicate that cognitive absorption and user playfulness significantly impact beliefs and that the hedonic or utilitarian orientation of the technology has implications for maximizing use. 2006 Operational Research Society Ltd. All rights reserved.

authors

• Whitten, G.

published proceedings

• EUROPEAN JOURNAL OF INFORMATION SYSTEMS

altmetric score

• 3

author list (cited authors)

• Wakefield, R. L., & Whitten, D.

citation count

• 140

complete list of authors

• Wakefield, Robin L||Whitten, Dwayne

publication date

• June 2006

publisher

• Taylor & Francis  Publisher

published in

• European Journal of Information Systems  Journal

keywords

• Cognitive Absorption
• Hedonic
• Mobile Computing
• Playfulness
• Tam
• Utilitarian

Digital Object Identifier (DOI)

• 10.1057/palgrave.ejis.3000619

start page

• 292

end page

• 300

volume

• 15

issue

• 3

URL

• http://dx.doi.org/10.1057/palgrave.ejis.3000619