The effect of switching costs on intent to switch: an application in IS service provision markets Academic Article

abstract

• The focus of this research is to evaluate the relationship between switching costs and customers' intent to switch service providers. Results indicate that service satisfaction both mediates and moderates the relationship and that attractiveness of alternatives moderates but does not mediate the relationship. Copyright 2005 Inderscience Enterprises Ltd.

authors

• Whitten, G.

published proceedings

• International Journal of Mobile Communications

author list (cited authors)

• Whitten, D., & Jr., K.

citation count

• 1

complete list of authors

• Whitten, Dwayne||Jr., Kenneth W Green

publication date

• June 2005

publisher

• Inderscience Publishers  Publisher

published in

• International Journal of Mobile Communications  Journal

keywords

• 40 Engineering
• 4006 Communications Engineering
• 46 Information And Computing Sciences
• 4606 Distributed Computing And Systems Software

Digital Object Identifier (DOI)

• 10.1504/ijmc.2005.007027

start page

• 428

end page

• 428

volume

• 3

issue

• 4

URL

• http://dx.doi.org/10.1504/ijmc.2005.007027