The effect of switching costs on intent to switch: an application in IS service provision markets uri icon

abstract

  • The focus of this research is to evaluate the relationship between switching costs and customers' intent to switch service providers. Results indicate that service satisfaction both mediates and moderates the relationship and that attractiveness of alternatives moderates but does not mediate the relationship. Copyright 2005 Inderscience Enterprises Ltd.

published proceedings

  • International Journal of Mobile Communications

author list (cited authors)

  • Whitten, D., & Jr., K.

citation count

  • 1

complete list of authors

  • Whitten, Dwayne||Jr., Kenneth W Green

publication date

  • June 2005