Radio frequency identification (RFiD): fact or fiction, hype or reality Academic Article

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authors

Pappu, Madhav

published proceedings

Journal of Business & Industrial Marketing

author list (cited authors)

Pelton, L. E., & Pappu, M.

citation count

0

complete list of authors

Pelton, Lou E||Pappu, Madhav

publication date

January 2010

publisher

Emerald Publisher

published in

Journal of Business and Industrial Marketing Journal