publication venue for
- Developing Indiacentric B2B sales theory: an inductive approach using sales job ads. 27:169-175. 2012
- An exploratory study of attendee activities at a business trade show. 25:241-248. 2010
- Radio frequency identification (RFiD): fact or fiction, hype or reality. 25:10-11. 2010
- Radio frequency identification (RFiD): fact or fiction, hype or reality. 25:571-571. 2010
- We are all business marketers now. 21:414-421. 2006
- Creating a partnershiporiented, knowledge creation culture in strategic sales alliances: a conceptual framework. 18:336-352. 2003
- Distinguishing between manufacturer power and manufacturer salesperson power. 11:20-36. 1996