In search of meaning: Does the Fortune reputation survey alter performance expectations? Academic Article uri icon

abstract

  • Our study theoretically and empirically examines performance antecedents and consequences of the Fortune annual Survey of Corporate Reputation. Accounting-and market-based measures of performance are used to predict the ratings, and investor reactions to the publication of the ratings are predicted to be associated with the extent to which the ratings diverge from antecedent predictions. Lower-than-predicted ratings should generate a negative response while higher-than-predicted ratings should generate a positive response. Contrary to expectations, we found a negative relationship. In addition, this negative relationship was only for the lower-than-predicted ratings. For higher-than-predicted ratings the relationship with investor reaction was insignificant.

published proceedings

  • CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION

author list (cited authors)

  • Rowe, W. G., Harris, I. C., Cannella, A. A., & Francolini, T.

citation count

  • 8

complete list of authors

  • Rowe, WG||Harris, IC||Cannella, AA||Francolini, T

publication date

  • April 2003

publisher