Global Geographical Knowledge of Business Students
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Although geographical knowledge of foreign countries is a crucial factor in successfully marketing goods and services to international markets, an article in this Journalin 1991 reported on the low level of geographical knowledge about foreign countries possessed by students majoring in business at a large public university located in the United States. This article describes the results of a replication of the earlier study, noting changes in business students' ability to identify the locations of countries of the world and the impact of seven key variables on this capability. Recognizing the apparent apathy held by educators teaching international business courses toward this subject, recommendations are offered for enhancing business students' international geographical expertise. 2000 by The Haworth Press, Inc. All rights reserved.
