Potential negative outcomes from sports sponsorship

authors

• Crompton, John

published proceedings

• INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

author list (cited authors)

• Crompton, J. L.

complete list of authors

• Crompton, John L

publication date

• 2015

published in

• International Journal of Sports Marketing and Sponsorship  Journal

keywords

• Potential Costs
• Sponsors

start page

• 179

end page

• 193

volume

• 16

issue

• 3