ENVIRONMENT OF CONFIDENCE - DAILY NEWSPAPER USE OF PRESS RELEASES

abstract

• This study tracks the placement in the daily newspapers of the press releases produced by the public information office of a major state agency. The office's efforts resulted in a significantly higher placement rate than that revealed in previous research, indicating that the staff had created an environment of confidence around its relationship with the media. Among the factors associated with successful placement were the timeliness of the material, targeted distribution of releases and wire service pick-up. 1992.

authors

• Walters, Lynne

published proceedings

• PUBLIC RELATIONS REVIEW

author list (cited authors)

• WALTERS, L. M., & WALTERS, T. N.

citation count

• 38

complete list of authors

• WALTERS, LM||WALTERS, TN

publication date

• March 1992

publisher

• Elsevier  Publisher

published in

• Public Relations Review  Journal

keywords

• 47 Language, Communication And Culture
• 4701 Communication And Media Studies

Digital Object Identifier (DOI)

• 10.1016/0363-8111(92)90019-U

start page

• 31

end page

• 46

volume

• 18

issue

• 1

URL

• http%3A%2F%2Fdx.doi.org%2F10.1016%2F0363-8111%2892%2990019-u