The rhetoric of heroic expectations: Establishing the Obama presidency
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2014 by Texas A & M University Press. All rights reserved. Campaign rhetoric helps candidates to get elected, but its effects last well beyond the counting of the ballots; this was perhaps never truer than in Barack Obamas 2008 campaign. Did Obama create such high expectations that they actually hindered his ability to enact his agenda? Should we judge his performance by the scale of the expectations his rhetoric generated, or against some other standard? The Rhetoric of Heroic Expectations: Establishing the Obama Presidency grapples with these and other important questions. Barack Obamas election seemed to many to fulfill Martin Luther King Jr.s vision of the long arc of the moral universe . . . bending toward justice. And after the terrorism, war, and economic downturn of the previous decade, candidate Obamas rhetoric cast broad visions of a change in the direction of American life. In these and other ways, the election of 2008 presented an especially strong example of creating expectations that would shape the publics views of the incoming administration. The publics high expectations, in turn, become a part of any presidents burden upon assuming office. The interdisciplinary scholars who have contributed to this volume focus their analysis upon three kinds of presidential burdens: Institutional burdens (specific to the office of the presidency); contextual burdens (specific to the historical moment within which the president assumes office); and personal burdens (specific to the individual who becomes president).
