Pappu, Madhav Clinical Associate Professor

academic article

• Pelton, L. E., & Pappu, M. (2010). Radio frequency identification (RFiD): fact or fiction, hype or reality. Journal of Business and Industrial Marketing.  571-571.
  
• Pelton, L. E., & Pappu, M. (2010). Radio frequency identification (RFiD): fact or fiction, hype or reality. Journal of Business and Industrial Marketing.  10-11.
  
• Pelton, L. E., & Pappu, M. (2004). Pelton's Pruning Principle. Journal of Marketing Channels.  1-3.
  
• Pappu, M. (2004). The Evolution of Industrial Distribution. Journal of Marketing Channels.  12(1), 1-6.
  
• Pappu, M., & Mundy, R. A. (2002). Understanding strategic transportation buyer-seller relationships from an organizational learning perspective: A grounded theory approach. TRANSPORTATION JOURNAL.  41(4), 36-50.
  
• Paswan, A. K., Pappu, M., & Young, J. A. (2002). Relational Norms and Goal Orientation in the Indian Market. Journal of International Consumer Marketing.  15(1), 53-76.
  
• Pappu, M., & Strutton, D. (2001). Toward an Understanding of Strategic Inter-Organizational Relationships in Franchise Channels. Journal of Marketing Channels.  8(1-2), 111-132.