In this work, we developed a new interface concept for content exploring in immersing Virtual Reality environments. In our shopping interface, we represent products as true 3D shapes with global illumination effects. This representation can provide more realistic and consistent Virtual Reality experience. Our shopping interface is really a giant spherical Rubik's cube that consists of closed loops of book-shelves or cabinets. Users, who are located inside of this spherical Rubik interface will feel like they are in front of a spherical bookcase that consists of an infinite number of rows and columns. They can view the products by simply sliding rows horizontally and by sliding columns vertically. Further more, we discovered additional scenarios where users can grab the products by distance and examine their suitability by placing them into real environment. This new 3D interface concept can help to develop more realistic 3D interactive shopping framework in the future.
