selected publications academic article Koecher, S., & Wilcox, K. (2022). "I Made It Work": How Using a Self-Assembled Product Increases Task Performance. Journal of Consumer Psychology. 32(3), 492-499.
teaching activities MKTG322 Consumer Behavior Instructor MKTG650 Anly Consumer Behav Instructor MKTG680 Sem In Buyer Behavior Instructor MKTG691 Research Instructor
