selected publications academicarticle Opat, K., Irlbeck, E., & Dickey, K. (2021). Agri-Science Faculty Perceptions of Communication Activities at Texas Tech University, a Non-Land-Grant Institution. Journal of Applied Communications. 105(1), Opat, K., Magness, H., & Irlbeck, E. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study. Journal of Applied Communications. 102(4), Lawson, C., Fischer, L., LaGrande, L., & Opat, K. Do touch that dial: A guide to continuous response measurement in agricultural communications. Journal of Applied Communications. 104(3), Steede, G. M., Opat, K., Curren, L. S., & Irlbeck, E. Genetic Modification, Factory Farms, and ALF: A Focus Group Study of the Netflix Original Film Okja. Journal of Applied Communications. 102(4), Opat, K., Irlbeck, E., Cummins, R. G., Li, N., & Boren-Alpizar, A. E. Get the Story Straight: Comparing Narrative and Logical-Scientific Communication to Capture Gen Zs Interest in Science Podcasts. Journal of Radio and Audio Media. 1-19. Fischer, L. M., Opat, K., Jennings, K., & Meyers, C. Visualizing Values: A Content Analysis to Conceptualize Value Congruent Video Messages Used in Agricultural Communications. Journal of Applied Communications. 105(2), Landrum, A. R., Jant, K., Opat, K., & Akin, H. When Science Journalism is Awesome: Measuring Audiences Experiences of awe from Reading Science Stories. Journalism Practice. 1-17. thesis Opat, K. (2020). Disseminating scientific information to Generation Z through podcasts: An explanatory sequential mixed methods study
teaching activities AGCJ105 Intro To Ag & Life Sci Comm Instructor AGCJ306 Theory & Prac Pr Ag & Life Sci Instructor AGCJ307 Design For Ag Media Instructor AGCJ406 Pr & Campaigns Ag & Life Sci Instructor AGCJ408 Ad Copy & Design Instructor AGCJ485 Directed Studies Instructor AGCJ494 Internship Instructor ALEC399 High-impact Experience Instructor ALEC640 Meth Of Tech Change Instructor
education and training Ph.D. in Agricultural Communications and Education, Texas Tech University - (Lubbock, Texas, United States) 2020 LL.M. in Business Law, Friends University - (Wichita, Kansas, United States) 2015 B.S. in Agricultural Communications, Texas Tech University - (Lubbock, Texas, United States) 2013