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SERVSIG Best Services Marketing Article Award for 1996 (Berry, Leonard)
Overview
Overview
description
The Behavioral Consequences of Service Quality JofMktg (with V Zeithaml & A Parasuraman)
receipt of
SERVSIG Best Services Marketing Article Award for 1996
award or honor for
Berry, Leonard
University Distinguished Professor of Marketing
award conferred by
American Marketing Association - (Chicago, Illinois, United States)
year awarded
1997