Bridges, Cheryl Adjunct Professor

academic article

• Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A., & Bridges, C. (2011). Innovations in Retail Business Models. Journal of Retailing.  87(SUPPL. 1), S3-S16.
  
• Berry, L. L., Bolton, R. N., Bridges, C. H., Meyer, J., Parasuraman, A., & Seiders, K. (2010). Opportunities for Innovation in the Delivery of Interactive Retail Services. Journal of Interactive Marketing.  24(2), 155-167.