The Changing Role of Mass Media in Preventing Excessive Alcohol Use Academic Article

abstract

• Previous reviews have shown that mass media interventions have limited impact on alcohol use and alcohol-related problems, at least when delivered using a 'universal' strategy. This paper begins by reviewing recent mass media programs which have employed this strategy. It then goes on to describe alternative strategies through which mass media programs can be delivered. Specific examples of these alternative approaches are discussed. 1995 Informa UK Ltd All rights reserved: reproduction in whole or part not permitted.

authors

• Gorman, Dennis

published proceedings

• Drugs Education Prevention and Policy

author list (cited authors)

• Gorman, D. M.

citation count

• 2

complete list of authors

• Gorman, DM

publication date

• January 1995

publisher

• Taylor & Francis  Publisher

published in

• Drugs: Education, Prevention and Policy  Journal

keywords

• 3 Good Health And Well Being
• Alcoholism, Alcohol Use And Health
• Cancer
• Oral And Gastrointestinal
• Pediatric
• Substance Abuse
• Underage Drinking

Digital Object Identifier (DOI)

• 10.3109/09687639509006674

start page

• 77

end page

• 83

volume

• 2

issue

• 1

URL

• https://www.scopus.com/inward/record.uri?eid=2-s2.0-3042921026&partnerID=40&md5=3daa489a7b936f3625dbf599db351018