An associative learning account of branding effects of sponsorship Academic Article

authors

• Spengler, John

published proceedings

• Journal of Customer Behaviour

author list (cited authors)

• Mao, L. L., Zhang, J. J., Connaughton, D. P., Holland, S., & Spengler, J. O.

citation count

• 12

complete list of authors

• Mao, Luke Lunhua||Zhang, James J||Connaughton, Daniel P||Holland, Stephen||Spengler, John O

publication date

• April 2013

publisher

• Westburn Publishers  Publisher

published in

• Journal of Customer Behavior  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context
• 3504 Commercial Services
• 3506 Marketing
• Basic Behavioral And Social Science
• Behavioral And Social Science

Digital Object Identifier (DOI)

• 10.1362/147539213x13645550618489

start page

• 25

end page

• 51

volume

• 12

issue

• 1

URL

• http://dx.doi.org/10.1362/147539213x13645550618489