Testing the Assumptions of Stage of Change for Fruit and Vegetable Consumption: A Naturalistic Study, Public Health - Social and Behavioral Health Chapter uri icon


  • Chronic disease now accounts for 7 of every 10 deaths in the United States and 60% of the nations health expenditures. Poor nutrition is a substantial contributor to the chronic disease burden, accounting for over $33 billion in medical costs and $9 billion in lost productivity per year. Fortunately, many detriments of chronic disease, such as increased risk for heart disease, stroke, diabetes, osteoporosis, and cancer, can be prevented through adoption of a healthy diet. Fruit and vegetables are an integral part of a healthy diet, and they provide many nutrients that may reduce the risk for some types of cancers and chronic disease. To achieve this protective effect, disease prevention guidelines recommend that individuals consume at least five servings of fruits and vegetables a day. However, data from the 50 US states indicates that 70-80% of US adults fall short of these recommendations.

author list (cited authors)

  • Maddock, J. E., Barnett, J. D., Marshall, C. S., & Nigg, C. R.

citation count

  • 0

complete list of authors

  • Maddock, JE||Barnett, JD||Marshall, CS||Nigg, CR

editor list (cited editors)

  • Maddock, J.

Book Title

  • Public Health - Social and Behavioral Health

publication date

  • May 2012