Start.Living.Healthy. Using Mass Media to Increase Physical Activity in Hawai`i Chapter

abstract

• Start.Living.Healthy uses paid and earned media to encourage adults ages 35 to 55 to walk at least 30 minutes a day. Based on the Theory of Planned Behavior, the campaign titled Step It Up, Hawai`i presents common decision points to allow people to decide to become active.

authors

• Maddock, Jay

author list (cited authors)

• Maddock, J. E., Irvin, L., Silbanuz, A., & Reger-Nash, B.

complete list of authors

• Maddock, JE||Irvin, L||Silbanuz, A||Reger-Nash, B

editor list (cited editors)

• Pate, R., & Buchner, D.

Book Title

• Implementing Physical Activity

publication date

• 2014

publisher

• Human Kinetics  Publisher

keywords

• Exercise
• Health And Fitness

International Standard Book Number (ISBN) 10

• 1450424996

International Standard Book Number (ISBN) 13

• 9781450424998

start page

• 55

end page

• 60