Start.Living.Healthy. Using Mass Media to Increase Physical Activity in Hawai`i Chapter uri icon


  • Start.Living.Healthy uses paid and earned media to encourage adults ages 35 to 55 to walk at least 30 minutes a day. Based on the Theory of Planned Behavior, the campaign titled Step It Up, Hawai`i presents common decision points to allow people to decide to become active.

author list (cited authors)

  • Maddock, J. E., Irvin, L., Silbanuz, A., & Reger-Nash, B.

complete list of authors

  • Maddock, JE||Irvin, L||Silbanuz, A||Reger-Nash, B

editor list (cited editors)

  • Pate, R., & Buchner, D.

Book Title

  • Implementing Physical Activity

publication date

  • January 1, 2014 11:11 AM