The Social Reconnaissance Approach for Understanding Womens Health Chapter uri icon

abstract

  • Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.

author list (cited authors)

  • Burdine, J. N., & Felix, M.

complete list of authors

  • Burdine, JN||Felix, MRJ

editor list (cited editors)

  • James, G.

Book Title

  • Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists

publication date

  • January 1999